![]() The breadth of available evidence-based mental health tools is astounding. Our commitment to evidence-based mental health tools. Peeling back the layers of what this means will help you understand who we are, where we're headed, and how you can be a part of it. With this rebrand, we want the world-you-to know that Therapy Notebooks are mental health tools for your everyday needs. This transformation in how we show up in the world is a clearer, more confident expression of our vision. ![]() ![]() Everything from our products to our website to our emails has been thoughtfully redesigned. Today, we’re so excited to share the new Therapy Notebooks with the world. When we started working on our rebrand, the intention was to express this mission with greater clarity and commitment. This clarity of purpose has deepened our commitment to the mission of making mental health tools more accessible. We have also grown in ways that are less visible but equally (if not more) important: greater understanding of the people and needs we serve, more conviction for why we exist, and a long-term view on who we want to become. Over the past almost three years, we have grown in ways that are incredibly exciting: 200,000+ customers, 100+ retail partners, 5 products and counting. ![]() Based on feedback from customers and clinicians, it became more and more clear that we were building something that could really help people. Our initial prototypes were not-so-great, but we kept trying, listening, and improving. The Anti-Anxiety Notebook-our first guided notebook-came to life as a result. Visuals-Delicately chosen illustrations grace the cover of each guided notebook, amplifying the translation between research and real life.When we first started Therapy Notebooks, we had the idea that a guided notebook would be a powerful medium for accessing and practicing effective evidence-based mental health tools. Typography-A simple yet soft typeface welcomes users and ushers them through the website. More details on Therapy Notebooks’ new identity below:Ĭolor-From pale earth tones of blue, green, gray and purple,Therapy Notebooks’ color palette includes a wide spectrum of calming colors to create a peaceful and inviting atmosphere across their online assets and physical notebooks. Therapy Notebooks partnered with the branding and design agency, High Tide, to lead their branding refresh, which reflects the simplicity, usability and approachability of its products so that people everywhere can be motivated to incorporate them into their routines, ultimately empowering users to feel better on their own terms. The goal of the rebrand is to maintain the clinical integrity of evidence-based tools while making them more compelling and approachable as it relates to people’s everyday needs. This will be exemplified in Therapy Notebooks’ updated website copy, revamped product look, and broader vision to address mental health accessibility across every channel. Grounded in its mission to sit at the intersection where research and clinical expertise meets real life, Therapy Notebooks is reestablishing its aim to broaden mental health representation and education in the new year through clinically-validated guided notebooks, so that more people have support and access to tools of change. New identity designed by High Tide for Therapy Notebooks - a mental health company that translates trusted mental wellness tools into guided notebooks for your everyday.
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